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This research evaluates and analyzes two key factors in the competitiveness of MSMEs in Imbabura: digitalization and sustainable development. Using a quantitative methodology with stratified sampling, a survey was conducted with 301 managers regarding the adoption of digital technologies, obstacles to environmental sustainability, and business performance metrics. The results, processed using the SPSS statistical package, revealed that advances in SME digitalization are mostly limited to the use of social networks and corporate websites, while only a few have integrated more advanced technologies such as location systems and business planning. Regarding sustainable development practices, high costs and lack of financing emerged as the main barriers to implementation.
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Arévalo et al. (2025) studied this question.
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