Charting Multiple Avenues for the Future of Crisis Communication Research

For this academic discussion we were asked to identify the paradigm that informs our own research on crisis communication then to present our views for the future of crisis communication research. The piece starts with an overview of the ideas that have informed my crisis communication research. This statement is background information and does not represent my view of the future of the field. The bulk of the essay identifies the key trends and topics I see as offering multiple routes for advancing the future of crisis communication research including sticky crises, emotions, the READINESS model, and a focus on crisis victims.