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Media content analysis studies have historically focused on the portrayal of librarians on television and film. However, with the recent popularity of YouTube, there is an emerging, end-user created media that has not been thoroughly analyzed for its treatment of our profession. It is discovered that portrayals of libraries and librarians on YouTube are almost exclusively negative, raising the question whether efforts to combat negative librarian stereotypes have been effective.
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Poulin Eric (2008) studied this question.
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