Answers are grounded in this paper and cite their sources.
Virtual worlds provide companies opportunities for valuable co-creation and co-production with their customers. In order to harness this potential, companies need to design effective entry strategies for virtual customer relationship management or vCRM. Understanding how self-expression and collaboration work in virtual worlds can help design better customer-facing strategies. In this paper, we provide a roadmap for companies that want to leverage virtual worlds for vCRM.
No takes yet. Share an insight, caveat, or question.
Goel et al. (2007) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: