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September 2, 2026Health ExpectationsOpen Access

Use of Direct‐to‐Consumer Telemedicine: A Qualitative Study Exploring the Thoughts, Perspectives and Experiences of Australian Adults

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Authors

ATAndrew TurnerKCKate ChurrucaSSSamantha Spanos

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Overview

Qualitative study uncovers high convenience alongside prescribing concerns with direct-to-consumer telemedicine in adults, highlighting the need for better primary care integration.

Key Points

  • To explore the perspectives, perceived benefits, safety concerns, and interactions with traditional general practice among users of direct-to-consumer (DTC) telemedicine services in Australia.
  • Conducted a qualitative investigation using recorded semi-structured interviews with Australian adults (N=13) recruited from a prior survey across up to five DTC telemedicine platforms.
  • Analyzed interview transcripts using NVivo through thematic analysis incorporating both inductive and deductive coding.
  • Identified efficiency, flexible scheduling, and enhanced geographical reach as primary advantages, alongside privacy benefits that reduce stigma when seeking care for sensitive conditions like obesity or erectile dysfunction.
  • Uncovered prominent patient concerns regarding potentially inappropriate prescribing practices, fragmented continuity of care, and healthcare inequities.
  • Reported that users view DTC services as an episodic supplement rather than a complete substitute for general practice, though prior negative experiences with traditional general practitioners frequently prompted DTC platform use.

Cite This Study

Turner et al. (2026) studied this question.

synapsesocial.com/papers/6a97e275c562ede874ec69edhttps://doi.org/10.1111/hex.70847
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