What does this research mean for the field?

Scene creation in complex commercial spaces—achieved through narrative-themed, experiential, and cultural symbol design—is intrinsically linked to intellectual capital and serves as a vital pathway for transforming intangible resources into commercial value. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.ESTABLISHES_NEW_DIRECTION.

What question did this study set out to answer?

Investigate scene-creation models in complex commercial spaces and determine how dimensions of intellectual capital connect with and transform into spatial and experiential value.

September 2, 2026Journal of Intellectual Capital

Creation of a model for complex commercial spaces from the perspective of scene experience and intellectual capital

View Full Paper

Ask AI

Bookmark

Authors

LMLin Ma ZLZhi LiNingbo University of Technology

Discussion

Member takes

Implication

Mixed-methods analysis demonstrates that intellectual capital drives spatial scene creation in commercial complexes, indicating pathways for converting intangible resources into commercial value.

Key Points

Investigate scene-creation models in complex commercial spaces and determine how dimensions of intellectual capital connect with and transform into spatial and experiential value.
Conducted a mixed-methods investigation using a theoretical framework derived from scene theory, experience economy, and intellectual capital literature.
Analyzed six high-footfall commercial spaces in Shanghai through on-site observations, photographic documentation, spatial and sensory evaluations, and expert interviews.
Evaluated relationships between intellectual capital dimensions and scene-creation models using questionnaire survey data analyzed via structural equation modelling.
Identified three primary scene-creation approaches: narrative-themed design (enhancing emotional resonance), experiential design (boosting customer engagement), and cultural symbol design (strengthening local spatial identity).
Structural equation modelling revealed that human capital directly supports thematic and experiential innovation, organizational capital enables scene implementation and operations, and scene creation fosters relational capital.
Demonstrated that spatial scene creation functions as a critical mechanism converting intangible organizational resources into brand identity and customer relationships.

Cite This Study

Ma et al. (2026) studied this question.

synapsesocial.com/papers/6a97e2b1c562ede874ec703e https://doi.org/10.1108/jic-02-2026-0120

View Full Paper

Ask AI

Bookmark

Implication

Mixed-methods analysis demonstrates that intellectual capital drives spatial scene creation in commercial complexes, indicating pathways for converting intangible resources into commercial value.

Creation of a model for complex commercial spaces from the perspective of scene experience and intellectual capital

Discussion

Member takes

Implication

Key Points

Cite This Study

Creation of a model for complex commercial spaces from the perspective of scene experience and intellectual capital

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider