Integration of the metaverse into business models through mobile applications: Analysis of the possibility of selling services through platforms such as WhatsApp, Facebook, LinkedIn and Threads

This research analyzes the impact of integrating the metaverse into business models through mobile applications on service sales and user engagement. Using quantitative methods and online surveys, a sample of 300 respondents from various sectors enabled the collection of relevant data. Statistical analyses, including descriptive statistics, factor analysis, correlation, and regression analysis, revealed that technological integration, particularly the application of AR/VR technologies, significantly enhances the interactivity and immersiveness of the user experience. The results indicate a positive effect of metaverse presence in mobile applications on increased sales and user engagement, while simultaneously identifying challenges related to user trust and legal regulation. The findings provide practical insights into the optimization of business models and digital transformation, opening avenues for further research in the application of innovative digital solutions in business.