Convergent Smart Marketing: How VR-AR-AI Integration in Connected Devices is Revolutionizing Promotion Management

Q: What does this research mean for the field?

The integration of VR, AR, and AI in connected devices is revolutionizing promotion management by shifting campaigns from isolated digital tools to immersive, convergent smart marketing strategies. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.ESTABLISHES_NEW_DIRECTION.

George S. Spais; Naser Pourazad; Jaspreet Kaur; Michela Mingione

doi:10.1080/10496491.2026.2725914

September 1, 2026Journal of Promotion ManagementOpen Access

Convergent Smart Marketing: How VR-AR-AI Integration in Connected Devices is Revolutionizing Promotion Management

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Key Points

Examine how the convergence of virtual reality, augmented reality, and artificial intelligence across connected smart devices transforms promotion management strategies.
Synthesized theoretical frameworks bridging multi-technology integration with promotional marketing campaigns.
Evaluated the operational capabilities of immersive media combined with predictive artificial intelligence on consumer-facing connected hardware.
Identifies an industry shift away from isolated advertising tools toward unified, immersive smart marketing ecosystems.
Demonstrates that cross-device convergence enables real-time personalization, responsive engagement, and interactive product experiences.

Implication

Conceptual analysis demonstrates transformation of promotional campaigns across connected devices, highlighting enhanced consumer engagement through VR, AR, and AI convergence.

Abstract

Promotion campaigns are no longer defined by standalone digital tools, isolated media channels, or single-technology interventions as promotion management enters a new phase. By enabling immersive,...

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Cite This Study

Spais et al. (2026) studied this question.

synapsesocial.com/papers/6a993612636c6408cfa7ed1f https://doi.org/10.1080/10496491.2026.2725914

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Convergent Smart Marketing: How VR-AR-AI Integration in Connected Devices is Revolutionizing Promotion Management

Key Points

Implication

Abstract

Discussion

Cite This Study

Convergent Smart Marketing: How VR-AR-AI Integration in Connected Devices is Revolutionizing Promotion Management

Key Points

Implication

Abstract

Discussion

Cite This Study

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