Success factors in fundraising with crowdfunding projects

The transition to the digital economy has led to the development of alternative financing, which includes crowdfunding. Its use allowed business to gain access to financial resources of individuals and legal entities. As a result, it was revealed that when making investments, investors choose certain models of crowdfunding and bear significant risks, despite the efforts of crowdfunding platforms to minimize them. To partially reduce the risks, a model was proposed that allows to determine the success of fundraising as the most significant fact for all participants in the process.