Survey study reveals that green creativity climates mediate leadership impacts on eco-friendly behaviors among university employees, highlighting the value of supportive green management.
Purpose Based on the Stimulus-Organism-Response framework, this study examines whether climate for green creativity mediates the relationship between green servant leadership and employees' green behaviors, namely, green knowledge sharing behavior, green voice behavior, and recycling behavior, in higher education institutions in Morocco. Design/methodology/approach This study draws on data collected from 346 employees of higher education institutions in Morocco. The data were analyzed using partial least squares structural equation modeling. Findings The results suggest that climate for green creativity mediates the relationship between green servant leadership and employees' green behaviors. Practical implications This study offers important insights for higher education administrators by highlighting the relevance of green servant leadership and climate for green creativity in encouraging employees' green behavioral outcomes. Originality/value This study contributes to the literature by examining the relationship between green servant leadership and employees' green behaviors through climate for green creativity in a higher education setting.
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A 2026 study studied this question.
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