Analysis of Influencing Factors of College Students’ Preventive Behavior in Response to COVID-19 Epidemic

目的：分析在新冠肺炎疫情期间大学生防范行为的影响因素以及影响因素间的相互关系。方法：研究理论基础为扩展的计划行为理论(TBP)，结合结构方程模型(SEM)，提出表征大学生疫情防范行为的影响指标分为六个维度(共23个指标)，通过网络问卷调查方法采集实证数据。结论：潜在变量网络信息对防范态度、主观规范、知觉行为控制三个维度指标均产生显著的正向影响，对负面情感产生显著的负向影响。防范态度、主观规范、知觉行为控制对疫情防范行为起到正向的促进作用。负面情感对防范行为具有负向影响。此外，运算得出指标间的影响效应。最后根据研究结论提出建议。研究结论可为学校、政府制订传染病防控措施提供客观参考依据。 To analyze the influencing factors of college students’ preventive behavior during the coronavirus pandemic and the interrelationship between the influencing factors. Method: The research theory is based on the extended theory of planning behavior (TBP) and combined with the structural equation model (SEM). The paper proposes the impact indicators that characterize the epidemic prevention behavior of college students and are divided into six dimensions (23 indicators in total). The raw data are collected through the online questionnaire survey. Conclusion: Internet information has a significant positive impact on the prevention attitude, subjective norms and perceptual behavior control. At the same time, Internet information has significant negative impact on negative emotions. The prevention attitudes, subjective norms and perceptual behavior control have a significant positive effect on epidemic prevention behaviors. The negative emotions have a negative influence on the defensive behavior. In addition, the impact effect between indicators is obtained. Finally, suggestions are made based on the research conclusions. The research conclusions can provide an objective reference basis for schools and the government to formulate prevention and control measures for infectious diseases.