What does this research mean for the field?

Disclosing the AI-generated nature of advertisements enhances perceived ad trustworthiness, attractiveness, and consumer purchase intention, with benefit-framed disclosures improving attitudes more effectively than behavior-framed disclosures. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how disclosing that an advertisement was generated by artificial intelligence influences consumer credibility perceptions, ad evaluations, privacy concerns, and purchase intentions.

September 5, 2026Journal of Current Issues & Research in Advertising

Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase Intention

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Authors

JCJie Chen EHEric Haley

Discussion

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Overview

Experimental study reveals disclosure of AI-generated ads boosts trustworthiness and purchase intention in consumers, suggesting distinct disclosure framings alter privacy concerns and attitudes.

Key Points

To examine how disclosing that an advertisement was generated by artificial intelligence influences consumer credibility perceptions, ad evaluations, privacy concerns, and purchase intentions.
Conducted a two-part experimental investigation evaluating consumer perceptions of AI-generated advertisements.
Tested the effects of AI disclosure on advertising trustworthiness, attractiveness, attitudes, and purchase intentions in Study 1.
Assessed the differential effects of specific disclosure framings (behavior disclosure versus benefit disclosure) on perceived privacy concerns and advertising attitudes in Study 2.
AI-generated ad disclosure positively influenced perceived advertising trustworthiness and attractiveness, which subsequently enhanced consumer attitudes and increased purchase intention.
Behavior disclosure increased consumer privacy concerns, whereas benefit disclosure improved overall attitudes toward AI-generated advertisements.

Cite This Study

Chen et al. (2026) studied this question.

synapsesocial.com/papers/6a9bd3f16b95aff0620eb362 https://doi.org/10.1080/10641734.2026.2711967

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September 5, 2026Journal of Current Issues & Research in Advertising

Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase Intention

View Full Paper

Ask AI

Bookmark

Authors

JCJie Chen EHEric Haley

Discussion

Member takes

Overview

Experimental study reveals disclosure of AI-generated ads boosts trustworthiness and purchase intention in consumers, suggesting distinct disclosure framings alter privacy concerns and attitudes.

Key Points

To examine how disclosing that an advertisement was generated by artificial intelligence influences consumer credibility perceptions, ad evaluations, privacy concerns, and purchase intentions.
Conducted a two-part experimental investigation evaluating consumer perceptions of AI-generated advertisements.
Tested the effects of AI disclosure on advertising trustworthiness, attractiveness, attitudes, and purchase intentions in Study 1.
Assessed the differential effects of specific disclosure framings (behavior disclosure versus benefit disclosure) on perceived privacy concerns and advertising attitudes in Study 2.
AI-generated ad disclosure positively influenced perceived advertising trustworthiness and attractiveness, which subsequently enhanced consumer attitudes and increased purchase intention.
Behavior disclosure increased consumer privacy concerns, whereas benefit disclosure improved overall attitudes toward AI-generated advertisements.

Cite This Study

Chen et al. (2026) studied this question.

synapsesocial.com/papers/6a9bd3f16b95aff0620eb362 https://doi.org/10.1080/10641734.2026.2711967

View Full Paper

Ask AI

Bookmark