Multidimensional factors influencing young farmers’ willingness to attend agricultural training in rural China

In agricultural modernization, improving the skills of young farmers is crucial, but the willingness to participate in training in underdeveloped areas is still low. To this end, based on 1467 survey data from a rural area, this study used a binary Logistic model to analyze the determinants of training participation from four dimensions: personal, economic, social and psychological. The results showed that gender and education level significantly affected the willingness to participate in training ( p < 0.05); farmers with high family income had low willingness to participate in training ( p < 0.05), while being willing to pay higher training fees significantly enhanced the willingness to participate in training ( p < 0.01); social support had a positive effect on the willingness to participate in training ( p < 0.05); motivation to participate in training and confidence in future development significantly affected the willingness to participate in training ( p < 0.01). Heterogeneous analysis shows that low-income groups are more dependent on training costs and social support, while high-income groups are more influenced by personal planning and expectations. The study reveals the multidimensional mechanism of young farmers ‘training decision-making, emphasizing the pertinence and effectiveness of training policies by lowering economic threshold and strengthening support system.