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September 5, 2026Journal of strategy and management

Bilateral political tension and MNEs' corporate rhetorical nationalism in home country: evidence from China

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Authors

WHWanshi HeMZMengjie Zhang

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Overview

Panel study finds political tensions drive corporate rhetorical nationalism in Chinese multinational enterprises, indicating strategic adaptation to navigate geopolitical legitimacy pressures.

Key Points

  • This study evaluates whether rising bilateral political tensions motivate multinational enterprises to adopt corporate rhetorical nationalism in home-country disclosures and investigates its subsequent market and operational consequences.
  • Assembled a longitudinal dataset of Chinese publicly listed multinational enterprises spanning 2003 through 2023.
  • Integrated bilateral political relations indices, firm-level financial metrics, and textual disclosures from Management Discussion and Analysis (MD&A) reports.
  • Estimated relationships and boundary conditions across government, media, consumer, and investor dimensions using fixed-effects panel regressions and moderation analyses.
  • Heightened bilateral political tension significantly increases the deployment of corporate rhetorical nationalism within home-country corporate reporting.
  • The strategic utilization of corporate rhetorical nationalism positively correlates with increased domestic market valuation.
  • Heightened domestic rhetorical nationalism does not adversely impact operational or financial performance within host-country subsidiaries.

Cite This Study

He et al. (2026) studied this question.

synapsesocial.com/papers/6a9bd4216b95aff0620eb989https://doi.org/10.1108/jsma-12-2025-0491
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