What does this research mean for the field?

Public emotional expression regarding climate change on social media exhibits substantial year-to-year fluctuations without a clear linear trajectory, with fear consistently emerging as the dominant sentiment. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how public emotional reactions to human-induced climate change evolved across a ten-year span using computational social media analysis.

September 5, 2026Business Strategy and the EnvironmentOpen Access

Public Emotions and Climate Change Awareness: Understanding Shifting Perceptions for Sustainable Futures

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Authors

QTQingfeng Tian GSGorkem SarpToronto Metropolitan University NSNarges SiamianCzech University of Life Sciences Prague

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Implication

Machine learning analysis reveals persistent dominance of fear among shifting public climate change emotions on platform X, highlighting critical patterns for environmental communication.

Key Points

To examine how public emotional reactions to human-induced climate change evolved across a ten-year span using computational social media analysis.
Trained a machine learning model using an emotion-related hashtag classification system to categorize six emotions: joy, anger, fear, sadness, disgust, and surprise.
Extracted and evaluated climate change posts from platform X published during the first week of each year from 2013 to 2022 within a collective emotions framework.
Identified significant annual fluctuations in emotional expression over time without a uniform linear trend.
Determined that fear consistently represented the dominant emotional state in public discourse across the ten-year evaluation period.

Cite This Study

Tian et al. (2026) studied this question.

synapsesocial.com/papers/6a9bd4606b95aff0620ec031 https://doi.org/10.1002/bse.71521

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Implication

Machine learning analysis reveals persistent dominance of fear among shifting public climate change emotions on platform X, highlighting critical patterns for environmental communication.

Public Emotions and Climate Change Awareness: Understanding Shifting Perceptions for Sustainable Futures

Discussion

Member takes

Implication

Key Points

Cite This Study

Public Emotions and Climate Change Awareness: Understanding Shifting Perceptions for Sustainable Futures

Discussion

Member takes

Implication

Key Points

Cite This Study

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