What does this research mean for the field?

Over the past five decades, mainstream media discourse on sustainability has evolved through ten distinct frames, demonstrating a clear transition from compliance-driven to innovation-driven sustainability. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how sustainability discourse has been framed across five decades of mainstream media reporting.

September 5, 2026New Library World

Framing sustainability: an inductive content analysis of sustainability discourse across five decades

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Authors

SRShubhangi RajawatMalaviya National Institute of Technology Jaipur RMRitika MahajanLovely Professional University

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Implication

Inductive content analysis reveals a shift from compliance to innovation-driven framing in news media, highlighting an evolution in corporate sustainability perceptions.

Key Points

To examine how sustainability discourse has been framed across five decades of mainstream media reporting.
Conducted an inductive content analysis on sustainability-focused news articles published over a 50-year period in The Economist.
Identified ten traditional and emerging frames, including environmental focus, regulatory burden, multinational corporation roles, ethics, greenwashing, consumer demand, and impact assessment.
Revealed a directional evolution in media discourse from compliance-driven sustainability toward innovation-driven sustainability, forming the basis of a stage-based business sustainability framework.

Cite This Study

Rajawat et al. (2026) studied this question.

synapsesocial.com/papers/6a9bd4606b95aff0620ec0d4 https://doi.org/10.1108/gkmc-02-2025-0090

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Implication

Inductive content analysis reveals a shift from compliance to innovation-driven framing in news media, highlighting an evolution in corporate sustainability perceptions.

Framing sustainability: an inductive content analysis of sustainability discourse across five decades

Discussion

Member takes

Implication

Key Points

Cite This Study

Framing sustainability: an inductive content analysis of sustainability discourse across five decades

Discussion

Member takes

Implication

Key Points

Cite This Study

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