Employee Creativity and Organizational Performance: The Moderating Role of Organizational Culture

This study investigated employee creativity and organizational performance: The moderating role of organizational culture. Despite the growing interest in the impact of employee creativity on organizational performance, few studies in the Nigerian context have examined organizational culture as a moderating variable in the employee creativity and organizational performance relationship. Addressing this gap is crucial for both theoretical development and practical policymaking. The study employed a predetermined target population of the 4 most popular registered mobile telecommunication firms that provide both voice call and data services in Rivers State. Adopting the purposive sampling method, primary data were collected by means of a structured questionnaire distributed to 116 management staff in the selected firms. The moderating effect of organizational culture was tested using the partial correlation with the aid of the Statistical Package for Social Sciences (SPSS) version 21.0. The results revealed that employee creativity significantly influence organizational performance of mobile telecommunication firms in Rivers State. It also revealed that organizational culture significantly moderates the relationship between employee creativity and performance of mobile telecommunication firms in Rivers State in a positive direction. These findings have important implications for organizations and managers seeking to improve their performance through employee creativity. The study concludes that employee creativity has a significant relationship with organizational performance and organizational culture significantly moderate the relationship. The study thus suggests that firms should prioritize proactive personalities in their recruitment and selection processes. They should also create conducive environment and positive cultures that encourage, support and reward creative employees irrespective of their levels