Organizational Communication Patterns as Predictors of Employee Creativity and Innovation

Organizational communication patterns were utilized to predict employee creativity and innovation, with employee engagement examined as a potential mediator. Data were collected from participants employed across a variety of industries and organizations, using a census-matched, nationally representative sample ( N = 378). As hypothesized, the conversation and positive conformity orientations positively predicted both creativity and innovation. Although negative conformity negatively correlated with creativity and innovation, it positively predicted employee innovation in the path analysis. Employee engagement served as a full mediator for positive conformity and a partial mediator for the conversation orientation with both creativity and innovation.