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September 4, 2026Cornell Hospitality Quarterly

A Hierarchy of Value in the Adoption of Radical Service Innovations: Evidence From Wellness Hospitality

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MLMin Kyung LeeBQBernardo F. QuirogaARAleda Roth

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Lee et al. (2026) studied this question.

synapsesocial.com/papers/6a9bfc9057420109d4caf2d0https://doi.org/10.1177/19389655261481131
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