Research on the Tourism Cooperation Between Zhanjiang and Hainan

On April 13, 2018, Hainan and Guangdong jointly put forward the idea of accelerating the construction of Qiongzhou Strait economic belt and realizing integrated and coordinated development. As the southernmost city in the mainland of China, Zhanjiang is only one sea away from Hainan, they are close to each other in culture, geography, rich in tourism resources and distinctive product features. Both of them have good conditions for developing coastal tourism and winter vacation tourism. It is the common wish of both sides to promote the regional tourism integration of Qiongzhou Strait and build a tourism destination of Qiongzhou Strait. In recent years, under the guidance of the two governments, the two sides have carried out a lot of tourism cooperation, and the basic cooperation mechanism has been established. But at the same time, it also faces the problems of imperfect tourism infrastructure, homogenization of tourism products, imperfect tourism cooperation mechanism and so on. Therefore starting from Zhanjiang, this paper hopes to use Hainan free trade port, international tourism island and other policies to explore how to better explores the appropriate path for the integrated development of tourism between Zhanjiang and Hainan, thus enhancing the popularity and competitiveness of Qiongzhou Strait Tourism at home and abroad.