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December 5, 2019Journal of Services Marketing

Managing negative word-of-mouth: the interplay between locus of causality and social presence

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Authors

YHYi HeIJIlyoung JuQCQimei Chen

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He et al. (2019) studied this question.

synapsesocial.com/papers/6a9cb4e048effd99aa57ae9ehttps://doi.org/10.1108/jsm-03-2019-0117
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