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We provide evidence that self-focused attention (both dispositional and situationally induced) affects the evaluation of a benefactor. Specifically, self-focused attention distinguishes between gratitude and indebtedness. In Study 1, gratitude correlated negatively with dispositional public self-focused attention and social anxiety, whereas indebtedness correlated positively with public self-focused attention and social anxiety. In Study 2, participants recalled a recent benefit under either high self-focused attention, induced via a mirror, or low self-focused attention. Highly self-focused individuals recalled increased indebtedness, but not gratitude, toward a benefactor, relative to those in the control condition. Self-focused individuals also felt less commitment and closeness to the benefactor. The implications for the link between self-focus and social emotions (and thus social life) are discussed.
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Mathews et al. (2009) studied this question.
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