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Past research has failed to account for the role of families in health plan decisionmaking. This study examines the impact of four sets of variables-family composition, family socioeconomic status, family health needs, and knowledge-on selection of a health maintenance organization as opposed to a standard insurance program. Based on a sample of 169 respondents employed at a large urban university, a multivariate model of health plan choice is presented and tested. Results indicate the importance of age of adults, knowledge about health plans, and family health needs in determining health plan choice.
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Monroe et al. (1985) studied this question.
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