As part of a study on functional gastrointestinal disorders in the Australian community, we surveyed 500 subjects to test the effects of questionnaire length and lottery inducement on the response rate in mail surveys. By random allocation, n = 124 subjects received a short form questionnaire (28 pages) with a lottery ticket, n = 126 received a short form with no lottery ticket, n= 124 received a long form (32 pages) with a lottery ticket and n= 126 received a long form with no lottery ticket. The overall response rate for the study was 74%. The response rates for the short (76.8%) versus long (71.2%) form and lottery ticket (74.2%) versus no lottery ticket (73.8%) were not significantly different. Significantly more short forms compared with longer forms were received after each stage of the follow-up protocol. A long questionnaire can however be successfully used in survey research.
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Koloski et al. (2001) studied this question.
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