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November 1, 1975Journal of Marketing Research

Mail Surveys and Response Rates: A Literature Review

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Authors

LKLeslie Lazar KanukBaruch CollegeCBConrad BerensonBaruch College

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Kanuk et al. (1975) studied this question.

synapsesocial.com/papers/6a10ea12841c44b1306492fehttps://doi.org/10.2307/3151093
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Mail Questionnaire Efficiency: Controlled Reduction of Nonresponse1967 · 20 citations
  2. 2Personal Follow-Up in a Mail Survey: Its Contribution and Its Cost1970 · 50 citations
  3. 3Use of a Postcard Query in Mail Surveys1965 · 38 citations
  4. 4A Case For - and Against - Mail Questionnaires1954 · 62 citations
  5. 5Physicians' Reactions to a Mailed Questionnaire: A Study in "Resistentialism"1956 · 16 citations