What does this research mean for the field?

Four core perceived therapeutic attributes of rural tourism—sensory, reflective sentiment, behavioral, and rural ambience—significantly promote restorative experiences and strengthen revisit intentions through a dual-pathway of mirror simulation and mental imagery. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.ESTABLISHES_NEW_DIRECTION.

What question did this study set out to answer?

To develop and operationalize perceived therapeutic attributes of rural tourism using an embodied cognition framework integrating mirror simulation and mental imagery.

September 8, 2026Journal Of Vacation Marketing

Between embodiment and imagination: Developing perceived therapeutic attributes of rural tourism

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To develop and operationalize perceived therapeutic attributes of rural tourism using an embodied cognition framework integrating mirror simulation and mental imagery.
Implemented a sequential mixed-methods research design to identify, operationalize, and test perceived therapeutic attributes of rural settings.
Evaluated a dual-pathway cognitive model linking unconscious mirror simulation and conscious mental imagery processing to tourist restoration and revisit intentions.
Identified and validated four core perceived therapeutic attributes in rural tourism: sensory, reflective sentiment, behavioral, and rural ambience.
Demonstrated that perceived therapeutic attributes significantly enhance restorative experiences, which in turn directly increases tourists' revisit intentions.

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Implication

Mixed-methods study reveals four core therapeutic attributes promoting restoration in rural tourists, highlighting the role of embodied cognition in wellbeing design.

Cite This Study

Yang et al. (2026) studied this question.

synapsesocial.com/papers/6a9fd7b758e84d0ff5b46a57 https://doi.org/10.1177/13567667261478316

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Implication

Mixed-methods study reveals four core therapeutic attributes promoting restoration in rural tourists, highlighting the role of embodied cognition in wellbeing design.

Between embodiment and imagination: Developing perceived therapeutic attributes of rural tourism

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Discussion

Implication

Cite This Study

Between embodiment and imagination: Developing perceived therapeutic attributes of rural tourism

Key Points

Discussion

Implication

Cite This Study

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