What does this research mean for the field?

Ethics resources, equity support, and crisis communication effectiveness significantly mediate the relationship between public relations practitioners' work challenges and their crisis leadership perceptions during the COVID-19 pandemic. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To evaluate how work challenges, ethics resources, equity support, and crisis communication effectiveness influence crisis leadership perceptions among public relations practitioners during the COVID-19 pandemic.

September 8, 2026International Journal of Strategic Communication

Crisis Leadership in Public Relations: Examining the Roles of Ethics Resources, Equity Support, and Crisis Communication Effectiveness in the Pandemic Crisis

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To evaluate how work challenges, ethics resources, equity support, and crisis communication effectiveness influence crisis leadership perceptions among public relations practitioners during the COVID-19 pandemic.
Administered an online cross-sectional survey to public relations practitioners (N=1,044).
Surveyed practitioners across professional experience tiers: 42.7% with >10 years, 32.5% with 6–10 years, and 24.8% with <5 years.
Conducted mediation analyses to test direct and indirect pathways connecting work challenges, organizational support resources, communication efficacy, and crisis leadership perceptions.
Perceived ethics resources, equity support, and crisis communication effectiveness each exerted significant positive effects on crisis leadership perceptions.
Perceived ethics resources and equity support significantly mediated the direct adverse impact of work challenges on crisis leadership perceptions.
Crisis communication effectiveness served as an additional sequential mediator, intervening in the indirect effects of ethics resources and equity support on crisis leadership perceptions.

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Implication

Survey study reveals ethics resources, equity support, and communication effectiveness bolster crisis leadership in public relations professionals, highlighting key mediators during crises.

Cite This Study

Pan et al. (2026) studied this question.

synapsesocial.com/papers/6a9fd82f58e84d0ff5b477e7 https://doi.org/10.1080/1553118x.2026.2722034

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Implication

Survey study reveals ethics resources, equity support, and communication effectiveness bolster crisis leadership in public relations professionals, highlighting key mediators during crises.

Crisis Leadership in Public Relations: Examining the Roles of Ethics Resources, Equity Support, and Crisis Communication Effectiveness in the Pandemic Crisis

Key Points

Discussion

Implication

Cite This Study

Crisis Leadership in Public Relations: Examining the Roles of Ethics Resources, Equity Support, and Crisis Communication Effectiveness in the Pandemic Crisis

Key Points

Discussion

Implication

Cite This Study

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