Increased mortality among Danish women: population based register study

annually.This is about 35 US cents (23 pence) per capita and is considerably less than the 18 US dollars per capita spent in the United States.8 An analyst of the tobacco industry suggests that British-American Tobacco considers the market in Mauritius saturated, with little potential for increases in volume, and with no new market segments to be opened up there is limited scope for product differentiation.Limited opportunity to break the strong cultural resistance to women smoking is seen.This suggests that Mauritius has avoided massive promotional activity by tobacco companies compared with other developing nations.In the absence of this, any health promotion and legislative efforts, including tax increases, seem to have been more effective and sustained than elsewhere.1 4 Mauritius is a rapidly developing country that has made great gains in tobacco control in the absence of the expensive antismoking campaigns seen in developed countries.It seems that a lack of excessive promotional activity by tobacco companies has led to more effective legislative and health promotion efforts.Increased taxes in conjunction with slower economic growth may have played a major part in reducing smoking behaviour.Reductions in smoking prevalence across income categories support this supposition.These observations support the premise that curbing the efforts of tobacco companies in low and middle income countries is central to initiatives for tobacco control.We thank the people of Mauritius, Australia, and Finland who have been involved in the planning and conduct of noncommunicable disease research activities in Mauritius since 1987.