Quantitative content analysis reveals dominant coverage of rollout logistics and safety in major newspapers, highlighting media framing as a tool to bolster public vaccine confidence.
This study investigates the role of newspaper reporting in influencing public acceptance of the COVID-19 vaccination program. Analyzing content from the Daily Sun, Daily Trust, Leadership, and Vanguard newspapers from March 1, 2021, to February 28, 2022, the research is guided by agenda setting theory and news framing theory. The research employs a quantitative content analysis. This study aims to examine the frequency and prominence of vaccination coverage and identify the dominant themes. Daily Trust led in coverage frequency, with 33.27% of total reports, and displayed the highest prominence in front-page and inside-page coverage. The themes of vaccine rollout and administration (49.44%), vaccine safety and efficacy (31.86%), vaccine accessibility (13.34%), vaccine hesitancy (3.98%), and vaccine misinformation (1.18%) dominated the coverage. The study concludes that Nigerian newspapers have significantly influenced public perceptions and behaviors regarding COVID-19 vaccination, with comprehensive coverage across various themes contributing to public confidence in vaccination programs. The study recommends continued prioritization of vaccination-related news to ensure a well-informed public
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Hosea et al. (2026) studied this question.
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