Electroencephalogram (EEG) and event-related potential (ERP) were conducted, in order to research brain functions associated with the effect of design for car models. The results demonstrated enhanced alpha and beta power of EEG by looking at the favorite car model. The ERP powers were strongly blocked (reduced) by looking at the un-favorite car model. EEG/ERP could be the electrophysiological index for automobile modeling evaluations.
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Wang et al. (2010) studied this question.
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