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A preference for viewing men's faces and women's bodies in pictorial media has been termed “face‐ism.” The present study examined differences in the framing of men and women in a sample of prime time commercial network television programs and hypothesized that differences would be enhanced in single camera shows. Results confirmed the presence of face‐ism in prime time television, but did not find differences in single versus multiple camera productions.
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Gary A. Copeland (1989) studied this question.
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