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April 1, 1996Journal of Marketing

What to Tell Consumers in Waits of Different Lengths: An Integrative Model of Service Evaluation

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Authors

MHMichael K. HuiUniversity of MacauDTDavid K. TseUniversity of Hong Kong

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Cite This Study

Hui et al. (1996) studied this question.

synapsesocial.com/papers/6aa229059381edd5a407ee87https://doi.org/10.1177/002224299606000206
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