Innovation, Cross-Functional Team Effectiveness and Firm Performance: An Integrated Framework for Thai Automotive Industry

With the need to develop a competitive position in current business environment, organizations need to realize the value of technology and innovation, which are widely recognized as one strategic tool for achieving sustainable competitive advantage.Innovation leads to product and process improvements, brings continuous developments that help firms survive, allow firms to grow more rapidly, be more efficient, and ultimately be more profitable.With the growing use of cross-functional teams in organizations and examination of an important role in the innovation process capacitate, knowledge sharing and resource capability.This paper sought to propose a model that was developed by integration of crossfunctional team contexts and innovation dimensions factors influencing firm performance.The research findings of this framework would be applied in the identification of factors influencing innovation and firm performance in the automotive industry of Thailand.