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January 1, 2020Journal of Economics Business and ManagementOpen Access

E-era (Digital Economy) Impact on Consumer Electronic Purchase Intention—A Pragmatic Analysis of Pakistani Consumer with Integration of TAM and TPB with Perceived Risk, Perceived Credibility and Perceived Benefit

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ZKZartasha KhalidMSMehrukh SalmanLahore School of Economics

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Khalid et al. (2020) studied this question.

synapsesocial.com/papers/6aa150754a69955868ac7c51https://doi.org/10.18178/joebm.2020.8.2.627
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