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September 10, 2026MeritsOpen Access

Destination Management and Marketing Organizations as Enablers of Entrepreneurial Resilience: Co-Creating Organizational Structures and Human Resource Capacity Through Participatory Governance and Emerging Technologies

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Authors

GTGeorgios TsouprosSVSotirios VarelasIAIoannis Anastasopoulos

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Overview

Qualitative multiple-case study reveals participatory governance structures and human resource limits in Greek tourism destinations, suggesting tailored organizational designs over uniform models.

Key Points

  • To examine how participatory engagement with local institutions, businesses, and residents informs the structural configuration, decision rights, and human resource profiles of emerging destination management organizations.
  • Conducted a qualitative, multiple-case study across four Greek tourism destinations of varying geographic scale and character: Delphi, Meteora, Larisa, and the Region of Epirus.
  • Evaluated organizational formation under a nationally coordinated recovery program using structural contingency theory and configurational fit as analytical frameworks.
  • Decision-making expectations track custodial control over core destination assets rather than administrative scale.
  • Support for human resource development is uniform across destinations, but resource expectations scale with administrative level, creating the widest implementation gap in smaller localities.
  • Interest in artificial intelligence tools remains consistent regardless of overall technological enthusiasm, reflecting perceived local digital competency constraints.

Cite This Study

Tsoupros et al. (2026) studied this question.

synapsesocial.com/papers/6aa27ae958559d80afc73d4ehttps://doi.org/10.3390/merits6030026
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