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Hotels and other hospitality organizations use customer service as a key indicator of operational performance. This paper explores the literature on customer service and presents a theoretical framework for measuring employee customer service orientation. The authors also offer recommendations for practical application using the personality traits of Agreeableness, Conscientiousness and Extroversion (ACE) as positive predictors of customer service orientation during the hiring process.
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Costen et al. (2006) studied this question.
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