The Effect of Psychological Utility of Beauty Care Behavior on the Stress Relief of Silver Women: Mediating Effects of Physical Respect

The purpose of this study is to examine the effect of psychological utility of beauty care behavior on stress relief in women over 50 years old, and to examine the mediating effect of physical respect in the relationship between these variables. In this survey, women over 50 years of age residing nationwide were selected as the population. In addition, women in their 50s and older in the Seoul metropolitan area were selected as a sample group, and an online survey was conducted for about 4 weeks from September 2022 to the sample group. The research results are as follows. First, it was found that diversion, confidence, and self esteem, which are sub-factors of psychological utility of beauty care behavior, had a significant positive (+) effect on physical respect. Second, it was found that physical respect had a significant positive (+) effect on stress relief. Third, it was found that diversion, confidence, and self esteem, which are sub-factors of psychological utility of beauty care behavior, had a significant positive (+) effect on stress relief. Fourth, the mediating effect of physical respect was confirmed in the relationship between psychological utility and stress relief of beauty care behavior. In conclusion, it was confirmed that the beauty care behavior of silver women over 50 had a significant effect on their psychological factors, and in particular, it was found that the formation of physical respect was important.