Pharmacy, a marginal occupation between business and profession and currently undergoing major economic and technological changes, creates identification problems for its traines. Findings based on a questionnaire given to a group of pharmacy students suggest a general pattern of conflict avoidance, idealizing both small business protected from competition and medical careers. Comparison with Hatt-North data indicate greater prestrige given to medical-scientific occupations than the latter elicit from the general population. Evidently, socioeconomic status determines whether business or professional orientation will give the profession its character.
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Thelma McCormack (1956) studied this question.