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Many companies are facing the problem of fast changing trends in the market which require a huge amount of decisions to be made in order to increase their competitiveness.Roadmapping is one of the well-known approaches for strategy planning.This paper presents an information-driven roadmapping (IDRM) method by incorporating outsidein (i.e.external business environment) and inside-out (i.e.company) perspectives which provide the company certain investigation with environmental monitoring and selfassessment of the capabilities for strategic planning.The proposed IDRM method aims at addressing the market evolution (i.e.ecosystem), business evolution and business/operation model of the selected stakeholders in the ecosystem in macro, meso and micro views, and is also concerned with the implementation of the inside-out roadmapping process for strategic planning.The proposed method was fully implemented in a global logistics company.
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Wu et al. (2021) studied this question.
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