Analysis of the behavior of the consumption of multiscreens in generation Z, during the confinement by COVID-19. Case of the Universidad Politécnica de Francisco I. Madero

The pandemic caused by the SARS-CoV-2 virus is one of the most devastating of this century. In Mexico, the first case occurred in March 2020, causing a statement to be issued for the population to stay at home for the last few 18 months, including students and for this reason, a new distance education model was implemented. The objective of the research is to analyze the behavior of generation Z during this period. The approach of the methodology used during the investigation was quantitative, carried out through an online survey applied with google forms to 161 Financial Engineering students of the Polytechnic University of Francisco I. Madero, belonging to the aforementioned generation. As a result of this research, it was observed that generation Z had a greater impact in the use of audiovisual media, taking into account that they are characterized by mastering technology since almost all activities are mediated by the simultaneous use of screens. The use of multi-screens in times of Covid-19 increased, taking as a fundamental factor that most students spend more than 6 hours a day in front of a screen or a mobile device.