Airline booking applications: the case of Ryanair, Easyjet and tap air Portugal

The internet favors direct contact with airline followers: mobile devices, including smartphones, are the ideal platforms to sell without any kind of intermediation.Digital technologies in airlines facilitates the process of acquiring various services including airline tickets which is the main objective.The aim of this study is the mobile applications used by airlines and what are the main differences arising from their use.The research question that arises is: do the digital tools that airlines use associated with their business model present many differences?This study adopted a cross-sectional survey design where data was collected from 184 individuals who habitually use smartphones and mobile applications, using an online questionnaire.The methodology used involved statistical treatment of the answers obtained from the questionnaire that was drawn up in accordance with the objectives of the study.According to the results, 92.9% of participants used a smartphone and it is noted that airline applications and online booking applications are the most preferred.The results also show that flight check, check-in and flight booking are the services most requested by consumers and when assessing preferences regarding its function versus its ability to attract customers, TAP's application is the preferred one.