This study investigated the effects of exposure to self-sexualization on young adults’ thoughts and beliefs about gender and sexuality. An experiment in which participants viewed music videos featuring self-sexualization of female artists (experimental) or performance-based music videos of the same artists (control) revealed that the videos primed thoughts about sex, but not power. Among men who liked the artists, watching self-sexualizing music videos predicted modern sexism and the beliefs that sex is power for women, women are sex objects, and men are sex driven. Among women who liked the artists, watching self-sexualizing music videos predicted enjoyment of sexualization.
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Aubrey et al. (2016) studied this question.
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