‘Culture in EU external relations’: an idea whose time has come?

This chapter analyses the emergent cultural diplomacy discourse and practice of the European Union (EU) institutions, which has differed from that of nation-states. In semantics to begin with, since a far broader notion of ‘culture in EU external relations’ is EU usage. Yet Bhabha’s theoretical distinction between the ‘pedagogical’ and the ‘performative’ functions of nation-state narrative strategies holds at the supra-national scale as well: the author will explore the ways in which these functions have been appropriated by non-state actors. In EU cultural diplomacy as a ‘cultural policy of display’ in Raymond Williams’ sense, the agenda setting process has thus been marked by a polyvocal process of appropriation by different stakeholders. They have recently taken the discourse ‘beyond cultural diplomacy’ and expedient ‘soft power’ considerations, in a spirit of global cultural citizenship that privileges intercultural dialogue, mutuality and reciprocity. How this vision will be applied, however, is yet to be seen.