Both America and France, at different periods, have been rich in retail innovation. One of the most interesting formats to emerge from France has been the hypermarket, a concept which soon spread rapidly across Europe. Now one or two groups are seeking to develop the hypermarket formula in the States. What chance of success do they have? Professor Tordjman recently spent one year at the Harvard Business School as an invited professor, and in this special feature he puts the arguments for and against.
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André Tordjman (1988) studied this question.