What does this research mean for the field?

Airbnb hosts construct targeted neighborhood narratives that emphasize authenticity and experiential quality in non-central areas, potentially driving touristification beyond the historic city center. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how short-term rental hosts describe urban neighborhoods and determine how platform-mediated narratives alter neighborhood perception between central and suburban areas.

September 14, 2026Quality & QuantityOpen Access

How words shape neighborhood appeal: analyzing Naples through Airbnb

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Authors

CACaterina Ambrosio AVAntón Freire Varela VLVincenzo Laezza

Discussion

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Overview

Geospatial and text analysis uncovers promotional framing of authenticity in suburban short-term rental listings, indicating expanding touristification beyond traditional urban centers.

Key Points

To examine how short-term rental hosts describe urban neighborhoods and determine how platform-mediated narratives alter neighborhood perception between central and suburban areas.
Extracted short-term rental listing descriptions from Inside Airbnb as of March 13, 2025.
Integrated Geographic Information Systems (GIS) with text-based analysis to spatially map listing descriptions and evaluate thematic differences across central and peripheral zones.
Identified distinct spatial narratives tailored to individual neighborhoods focusing primarily on safety, local points of interest, and mobility.
Observed a dominant narrative outside the historic urban center emphasizing authenticity and experiential value, indicating deliberate marketing strategies that can trigger touristification in suburban districts.

Cite This Study

Ambrosio et al. (2026) studied this question.

synapsesocial.com/papers/6aa7b3580926e14a848b2313 https://doi.org/10.1007/s11135-026-03089-y

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September 14, 2026Quality & QuantityOpen Access

How words shape neighborhood appeal: analyzing Naples through Airbnb

View Full Paper

Ask AI

Bookmark

Authors

CACaterina Ambrosio AVAntón Freire Varela VLVincenzo Laezza

Discussion

Member takes

Overview

Geospatial and text analysis uncovers promotional framing of authenticity in suburban short-term rental listings, indicating expanding touristification beyond traditional urban centers.

Key Points

To examine how short-term rental hosts describe urban neighborhoods and determine how platform-mediated narratives alter neighborhood perception between central and suburban areas.
Extracted short-term rental listing descriptions from Inside Airbnb as of March 13, 2025.
Integrated Geographic Information Systems (GIS) with text-based analysis to spatially map listing descriptions and evaluate thematic differences across central and peripheral zones.
Identified distinct spatial narratives tailored to individual neighborhoods focusing primarily on safety, local points of interest, and mobility.
Observed a dominant narrative outside the historic urban center emphasizing authenticity and experiential value, indicating deliberate marketing strategies that can trigger touristification in suburban districts.

Cite This Study

Ambrosio et al. (2026) studied this question.

synapsesocial.com/papers/6aa7b3580926e14a848b2313 https://doi.org/10.1007/s11135-026-03089-y

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