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Benchmark study demonstrates that domain-aligned 7B language models match larger models in power marketing dialogues, suggesting viable low-cost deployment for grid decarbonization.
As power systems decarbonise and digitalise, electric power marketing (EPM) is becoming a key interface between regulation, system operation and sustainable-energy deployment. However, many utilities still rely on human agents and rule-based chatbots with fragmented knowledge bases, which struggle with long, cross-scenario dialogues and often fail to provide compliant and verifiable responses. Although large language models (LLMs) show strong conversational ability, existing benchmarks underrepresent the sector-specific terminology, regulatory reasoning and multi-turn stability required in EPM. To address this gap, we present ElectriQ, a large-scale benchmark for LLM evaluation in EPM. ElectriQ contains over 550k multi-turn dialogues across six service domains and 24 sub-scenarios, and defines a unified evaluation protocol combining human ratings, automatic metrics, and two dedicated stress tests: Statutory Citation Correctness (SCC) and Long-Dialogue Consistency (LDC). For reproducible comparison, we further implement SEEK-RAG as a reference baseline to support evidence-grounded responses on ElectriQ. Experiments on 13 LLMs show that domain-aligned 7B models can match or surpass much larger models at lower computational cost, providing an auditable basis for deploying LLM-based EPM assistants in demand-side management, renewable integration and resilient grid operation.
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Wang et al. (2026) studied this question.
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