User-centered design study demonstrates lower switching costs and improved efficiency in urban commuters, indicating that unified transit interfaces reduce friction across complex networks.
Commuters in dense urban ecosystems face fragmented transit systems that require multiple disjointed applications to plan, track, and pay for a single journey. This fragmentation increases cognitive load, navigation anxiety, and transfer friction, most acutely across the first- and last-mile legs where live schedule information is often missing or unreliable. This study examines mulfimodal urban transit as an end-to-end user-experience problem rather than a purely infrastructural or telemetry one, focusing on how a unified interface can lower the switching costs commuters incur when moving between metro, bus, micro-mobility, ride-hailing, and walking. The work adopts a user-centered research design incorporating user interviews, contextual inquiry, taskbased usability testing, and systemic service mapping. These methods informed the development of an integrated multimodal transit platform that unifies real-time route optimization, multi-agency ticketing, and contextual guidance across multimodal transition nodes into one continuous flow. The study demonstrates that a unified transit user experience significantly lowers the switching costs of commuters' mental models and improves commuter efficiency across complex transit networks. By consolidating dynamic journey planning, micro-mobility integration, interoperable digital ticketing, and clear posttrip management into a single interface, the proposed system reduces the friction that fragmented tools currently create for daily urban travel.
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Chaitanya Gandhi, Aashi Saxena, Pari Singh, Ruchi Gaur (2026) studied this question.
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