Passenger Expectations towards a Sustainable Aviation Industry

The aviation industry is facing significant challenges in reducing environmental impacts along the entire value chain. At the same time, the expectations and demands of passengers also need to be taken into account. For decision-makers in airlines and aircraft manufacturers, environmental goals are of central importance, as well as considering passengers as customers and their expectations. From this motivation on, this article presents the results of an online survey among passengers with approximate 1000 participants focusing on sustainability. The results show, firstly, that passengers attribute increasing relevance to the topic of sustainability in the future. Secondly, passengers expect that technical development and design decisions in the aviation industry will be made with the incorporation of sustainability indicators. As a conclusion, this article identifies a causal need for transparent decision-making tools, extending to aircraft manufacturers, to address these requirements effectively.