Social preferences and economic valuation for water quality and river restoration: the S egura R iver, S pain

The Water Framework Directive (WFD) aims at improving the ecological status of the water bodies in Europe. In this context, some rivers are currently being restored and, in accordance with this Directive, the restoration actions have to be evaluated from a socio‐economic approach. This work applies the Choice Modelling method to the WFD provisions for river restoration. This method proves to be useful for the economic valuation of the restoration measures, as well as a very important tool for people's public participation. In this sense, the water quality improvement has been defined as a priority action from a social point of view. Moreover, the method used has provided answers to both basic questions included in the WFD: the calculation of the economic value of the Segura River's ecological flow, the decrease of which would pose an environmental cost, and the estimation of the environmental income generated by this river.