Conceptual study reveals six distinct entrepreneurial archetypes in digital business environments, highlighting tailored support systems for modern founders.
Key Points
To establish a conceptual framework integrating Big Five personality traits, META theory dimensions, and emerging technological advancements to define archetypes of digital entrepreneurs.
Synthesized the Big Five personality traits (Extraversion, Agreeableness, Conscientiousness, Emotional Stability, Openness) with the META theory dimensions (Proactivity, Creativity, Opportunism, Vision).
Modeled interactions between psychological dimensions and technological drivers, including artificial intelligence, virtual and augmented reality, IoT, cloud computing, social media, and cybersecurity.
Identified six distinct digital entrepreneur archetypes: Innovative Creators, Opportunistic Strategists, Operational Efficiency Experts, Customer-Centric Innovators, Risk-Averse Technologists, and Global Networkers.
Demonstrated how specific intersections of personality traits and technology adoption shape diverse business strategies, venture behaviors, and operational outcomes.